Similarly to how Facebook asks for a URL, Twitter does this as well because you may have the same piece of content on your site multiple times. This is the page you are sharing on Twitter. If you don’t define your card, Twitter will default to summary. You have three options with Twitter: photo (for images), player (for videos), and summary (for everything else). This meta tag describes the type of content you are sharing. For everyone else, follow the steps below. If you use the SEO for WordPress plugin by Yoast, just follow these steps. Wouldn’t you like to have that for your site? It will help it stand out from the crowd. Well, these detailed tweets only show up when you utilize Twitter Cards. Now that you have your Facebook Open Graph meta tags in place, let’s move onto Twitter Cards. It tells Facebook you are the site owner, and it connects your Facebook fan page to your website. If you have a fan page on Facebook and you want to get more data in Facebook Insights, then you have to use this tag. You don’t really need this tag, but there is no harm in including it. This tag tells Facebook the name of your website. By using this tag, you’ll ensure that all shares go to one URL versus multiple URLs, which should help your Facebook Edgerank. This tag may seem irrelevant, but it’s important because sometimes you’ll have more than one URL for the same content. In this tag, you should place the URL of the page you are sharing. Plus, the image can’t be more than 5 MB in size. An image has to be at least 50px by 50px, but preferably bigger than 200px by 200px. This way it stands out against all of the other text-based status updates people see in their timelines.īefore I get into how you can use this tag, I’ll walk you through Facebook’s requirements. Remember I mentioned I was able to increase my Facebook traffic by 174%? It was because I used Open Graph to ensure that Facebook showed an image every time someone shared a URL from Quick Sprout.īy using an og:image tag, you’ll ensure that an image will be alongside the content you are sharing. You have up to 297 characters for this tag. You shouldn’t care if it is keyword rich, but instead you should come up with a compelling description that will result in more clicks. This is also similar to your html meta description tag because it is used to describe your content. Is it a video, picture, blog post, etc.? Here is the full list you can pick from when defining your content type: This is where you describe what type of content you are sharing. When creating your og:title, keep the character count to fewer than 95 characters. Think of this as being similar to your normal html title tag that a search engine would use. This is where you put the title of your content. Now that you are convinced that you should use Open Graph, here is how you set it up on your website. After implementing Open Graph tags, I was able to increase my Facebook traffic by 174%, simply because now there was an image next to my Quick Sprout status updates. That’s what it used to look like with Quick Sprout before I implemented Open Graph tags on my site. If you don’t use the Open Graph tags when you share a URL from your site on Facebook, this is what it may look like: Facebook tries to read the code on your page, but it isn’t always able to pull your images. When you share an image on Facebook, what does it look like? Here’s how you can leverage both of them: Facebook Open Graph They’re called Facebook Open Graph and Twitter Cards. Compare The Best Invoice Factoring Companiesĭo you use title tags and meta description tags? Of course you do because you already know meta tags can help boost your search engine rankings.īut did you know that meta tags actually affect your social media traffic? Sure, there is Google’s authorship tags, but what about Facebook and Twitter? In fact, they both have their own social media meta tags that can help you boost the amount of social traffic you’re getting.Įver see those posts on social media that have cool-looking images and videos? You may not know that you don’t need any software or premium accounts to do the same thing for your social posts.Compare The Best Billing and Invoicing Software.Compare The Best Business Card Printing Services.Compare the Best Business Formation Services.Compare The Best Cloud Storage Services.Compare The Best HR Outsourcing Services.Compare The Best Time and Attendance Systems.
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